Coach presents its new signature fragrance - Coach the Fragrance - in September 2016. The fragrance bears the same name as the 2007 edition-mm, but is definitely a completely different creation with composition and bottle. Coach the Fragrance is designed as a scent that will convey the spontaneous energy and cool vibe of New York City. According to Stuart Vevers-mm, the creative director of the house-mm, Coach The Fragrance is "a fragrance that represents Coach’s free-spirited attitude...a scent that is individual-mm, authentic-mm, and cool.