Mission & Vision

Mission & Vision

Mission

• To be the leading beauty retailer offering customers a wide selection of mid-range international fragrances and cosmetics at affordable prices and connecting with them through an outstanding shopping experience.
• To be the closest to customers’ hearts through providing them with superior quality, innovative and unique private labels that are tailored to their needs
• To be the ideal partner to our brands and suppliers supporting them all the way and maintaining with them win-win relationships
• To be the best employer of our teams giving them the opportunity to thrive individually and as a team and driving them to new heights

Vision

• BE THE BEST

  
  

  Be the preferred destination for customers seeking the highest quality fragrances and cosmetics and the preferred partner of globally renowned brands.

• EXPAND

  
  

  Increase our market share by opening new strategically located outlets and by expanding and diversifying our portfolio of brands.

• DEVELOP PRIVATE LABELS

  
  

  Develop and grow our niche private labels and concept stores and see them flourish across the region and internationally.